Track Website Traffic: 40+ Great Tools
The following tools will help you to better understand your website
traffic, analyze and monitor all the visitors to your website. You will
get access to vital information about your site’s audience. These tool
will give you a clear picture of who is visiting your site or blog, how
they found you, where they came from, what interests them and much more.
Web Traffic Visualization

ClickTracks
offers intuitive, insightful analysis of your web site. It shows you
campaigns, site navigation patterns, PPC, SEO and ROI stats instantly.
It is a web analytics program that uses a radically different
architecture, making it easy for marketers to perform desktop
datamining activities that are difficult or impossible to implement
using traditional web analysis methods. Clicktracks includes overlaid
navigation view, PDF and Excel report export, parameter and cookie
stats, tabular campaign report, internal search analysis, visitor
segmentation with labels, keyword ranking report, E-mail campaign
tracking, geographic location report, and more.
Crazy Egg
is a tool to supplement your analytics with stunning visuals and
actionable data. This program is for people who want more ad revenue,
for those who care what visitors do, or need to make improvements. With
this program you can create tests to figure out what people are doing
on your website. Get a picture of where people clicked on your site.
find out where people click based upon the things like: Top 15
Referrers, Search Terms, Operating System, Browser, etc. Share data
with people who matter to you. Clients, bosses, imaginary friends, and
people you are trying to sell ad space to.
Indextools
provides e-business leaders accurate, insightful and timely
intelligence about the effectiveness of their Web efforts, thereby
helping them to increase sales, reduce marketing costs and provide a
higher level of service to their customers and partners. IndexTools
specializes in delivering on-demand web analytics solutions to the
enterprise and SME market.
Intellitracker
is the smart way to drive your business. It redefines web analytics and
delivers interactive business intelligence to the heart of your
business.
VisitorVille applies video game principles to help you easily visualize and better understand your web site traffic statistics.
Blog and RSS Feed Analysis

Feedburner
is the leading provider of media distribution and audience engagement
services for blogs and RSS feeds. Its Web-based tools help bloggers,
podcasters and commercial publishers promote, deliver and profit from
their content on the Web.
MeasureMap helps you understand what people do at your blog, and what influence you are having on the world.
Mint
is an extensible, self-hosted web site analytics program. Its interface
is an exercise in simplicity. Visits, referrers, popular pages and
searches can all be taken in at a glance on Mint’s flexible dashboard.
Performancing
is a home for professional bloggers. A place where those that want to
make money from their blogs can learn, and perfect the art of making a
living from weblogging.
Pheedo’s
FeedPowered advertising platform converts your RSS feeds into rich,
dynamically updating advertising that engages your audience. Leverage
your existing RSS assets to extend your brand, drive traffic, and
acquire new feed subscribers. Pheedo retrieves your RSS feed several
times an hour and updates your FeedPowered advertisements with any
newly published items. Great for time-sensitive content and frequently
updated offers.
Technorati is a site that measures the popularity of blogs based on the number of people that have “favorited” them using the service.
Market Research Data and Site Rankings

Alexa provides the statistics for all of the Internet. It lets you compare your blog to another one.
Compete
provides information on every site on the Internet including site
traffic history and competitive analytics; a site specific trust
assessment; and a list of all available promotions.
comScore
is a global Internet information provider. It maintains massive
proprietary databases that provide a continuous, real-time measurement
of the myriad ways in which the Internet is used and the wide variety
of activities that are occurring online.
Hitwise
online competitive intelligence service provides daily insights on how
25 million people interact with over 1 million web sites in 160+
industries. Its unique, global network of Internet usage data is
integrated into the user friendly service, helping you better plan,
implement and report on your online branding, search marketing, content
strategies and online partnerships.
Nielsen//NetRatings
offers web analytics package for you to be able to compare your site
with others in your industry. Produces widely followed research reports
in dozens of different Web verticals.
Analytics Software Packages

Google Analytics
helps you learn even more about where your visitors come from and how
they interact with your site. It makes it easy to improve your results
online. Write better ads, strengthen your marketing initiatives, and
create higher-converting web sites. Google Analytics is free to all
advertisers, publishers, and site owners.
Site Meter’s
comprehensive real time website tracking and counter tools give you
instant access to vital information and data about your sites audience.
With the detailed reporting you’ll have a clear picture of who is
visiting your site, how they found you, where they came from, what
interests them and much more.
WebSTAT
makes Web analytics easy and cost-effective. Its hosted analytics
software tracks and stores web statistics for businesses and non-profit
organizations of all sizes. You don’t need thousands of dollars to get
a good web traffic analysis package.
Hitslink
offers a Professional and Enterprise version of their web-based
real-time reporting package. It offers a conversion tracking of
pay-per-click campaigns. You can track user definable events, such as,
promotions and downloads as well on your site.
iPerceptions
provides analytic solutions looking at customer behavior both online
and off. It helps you discover the issues that matter most to the
customers.You will know: what changes to the site will enhance your
visitor’s level of satisfaction , strengths and weaknesses of your
visitor’s experience, who, when, and why visitors are coming to your
site.
WebTrends
enables you to provide your visitors with the most engaging experience
possible. Measure and test all aspects of the online experience from
marketing to site content and usability—all of which increase visitor
engagement and conversion rates. With functional reporting for each
department, from marketing to merchandising to business analysis, you
can answer the questions that are most important to the overall
business as well as each department.
imWare
tools suite is a software-as-a-service package that helps instantly add
interactivity and web analytics to content rich web sites. Hundreds of
customers have simplified interactivity and web analytics on their
sites by deploying imWare. It is comprised of four tools and an
accompanying web analytics package. All tools are hosted by
Clickability and are simple to deploy.
Clickfox’s
patented, proven software enables companies to transform existing
customer data into true, objective insight by showing customers’
step-by-step behavior within interactive systems and across the
enterprise. ClickFox can translate interactions from multiple service
touchpoints into an intuitive, visual map, revealing quickly and easily
what customers actually do and why, so that companies can align
customer needs with their business objectives.
Clickstream
is a fully featured ASP delivered web analytics solution provided by
Clickstream in conjunction with its partners. The automation and
elimination of tagging inherent in the Datasherpa Platform enables the
delivery of enterprise analytics out of the box with virtually no setup
or maintenance costs. For the first time hosting providers are able to
deliver enterprise level functionality at a minimal cost, thereby
creating a significant new revenue stream.
Datasherpa Web Analytics can be configured for different levels of
service depending on the hosting provider’s needs and customer
segmentation. The solution can be deployed virtually or on premise.
Coremetrics
a company that provides most accurate and complete record of visitor
behavior—capturing every click of every visitor over time, and storing
them in Coremetrics’ LIVE (Lifetime Individual Visitor Experience)
Profiles secure database.
DeepMetrix
provides a web analytics solution. Get campaign tracking, conversion,
ROI, visitor segmentation and commerce, plus powerhouse features like
CRM, data mining and A/B testing.
For end-to-end website tracking, LiveSTATS.BIZ delivers more for less.
The proof is in the feature set, and the price will have you wondering
why other solutions cost so much.
Fireclick
makes Web analytics easy through a hosted application service that
automatically gathers and stores data for online businesses. No set-up
fee. No training fee. No expensive consulting required. To report,
present, and share the analysis of data, Fireclick provides a
comprehensive suite of tools unmatched in the industry. Fireclick
provides integration of Web analytics with paid search engines, e-mail
providers, affiliate programs and more in order to provide a
consolidated view of all site activity.
MetriServe
provides all the web statistics and web analytics tools you need to
find out in real-time who your visitors are, where they are coming from
and how they are using your web site. Use this valuable knowledge to
sell more products and services and to improve your advertising
campaigns.
Moniforce‘
s webSensor Enterprise is a high-quality web analytics solution that
provides insight into your website visitors’ behaviour. You can
immediately work with the results from webSensor Enterprise. You know
exactly where to make changes that will attract more visitors, make
sure visitors return more often,increase the conversion rate from
visitor to customer , improve the effect of online marketing campaigns.
Mtracking’s
ASP web analysis service gives accurate real time reports on the
marketing performance of your web site, e-marketing and online
campaigns.
Nedstat
enable you to improve the effectiveness and profitability of your
online communication and business. It makes website analytics
straightforward and accessible. Nedstat offers a wide range of
reporting possibilities on campaigns, content and conversion.
SPSS
offers software and solutions that help organizations direct and
automate decisions to meet their goals and achieve measurable
competitive advantage.
Omniture
provides organizations with actionable, real-time intelligence
regarding their online strategies and marketing initiatives. Omniture
helps organizations quickly identify and understand the most profitable
paths through their Web sites, where visitors are dropping off, what’s
driving critical success events, and how different segments of visitors
interact with the Web site.
OneStat.com
-provides different web analytic solutuions. With instant access to
dozens of live interactive reports, it helps to improve the
effectiveness of your online and offline marketing initiatives.
Optimal IQ offers product for monitoring click fraud.
Quova
protects your business against online fraud by verifying user
locations. It increases your revenues and improves user experience with
geographically targeted online marketing.
SiteClarity
translates complex data into a clear and actionable format that
presents multiple layers of insight into online customer behavior. As
an enterprise tracking and reporting solution, SiteClarity delivers a
centralized solution across all operational areas including marketing,
site optimization, and customer retention. Unlike other solutions,
SiteClarity tailors its reports and services to meet your specific
business needs. Focused reporting packages and power administration
tools provide a deeper understanding of online customers to re-define
and optimize online strategies.
StatCounter
is a free yet reliable invisible web tracker, highly configurable hit
counter and real-time detailed web stats. Insert a simple piece of our
code on your web page or blog and you will be able to analyze and
monitor all the visitors to your website in real-time.
With WebAbacus
software, you can find out which areas of your site are the most
productive; understand the true effectiveness of your marketing
campaigns; work out which products are most attractive to different
customer segments or discover who is reading your information and what
they’re doing with it. More importantly you can also find out out what
isn’t working, together with the best way to put it right.
WebtraffIQ
is a web analytics agency, providing a complete campaign tracking
platform. This enables our clients to see how various online and
offline marketing techniques are working, in effect creating a rich
picture of a web site’s activities.
Maximine’s
High-Performance Site Analytics(HPSA) solution is explicitly designed
to address the demanding challenges of today’s mission critical web
environments. As sites become increasingly large, complex and dynamic,
compounded by accelerating growth in the number of user-contributors,
MAXAMINE produces the solution that delivers all three performance
imperatives required for enterprise business success: coherent solution
that provides maximum cost-efficiency, flexibility and analytic
capacity; fast implementation and rapid customization with dynamic
on-the-fly search and query capabilities, quality control and reporting.
Posted by Techmagazine
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